Reliable
The trait that earns trust
Andy listens, tells you the truth, and ships when it says it will. Everything else stands on this.
MeetAndy · Brand
Meet Andy.
And the brand around him.
Logos, colors, type, and the eight moods of a small white octopus. Made for partners, press, and anyone helping us tell the story.
01 · Voice
Reliable. Smart. Playful.
Three traits. One voice. The teammate who reads the code, tells you the truth, and still makes you smile.
Smart
The trait that saves time
Reads your codebase. Remembers your team's decisions. Gets sharper the longer you ship together.
Playful
The trait that earns affection
Eight expressions. One small white octopus. A reminder that shipping can still feel like fun.
02 · Logo
One lockup. One icon.
Two presentations: the lockup, and Andy alone in his egg.
Clear space
Give Andy room.
X is the gap between Andy and the wordmark. Always leave at least 2X clear space on every side. Use 3X for marketing layouts.
2X X 2X
2X 2X
03 · Color
Blurple, four ways. Plus a supporting cast.
Click any swatch to copy. Hex by default — hold ⌥/Alt for RGB, ⇧/Shift for CMYK.
04 · Typography
Inter, with intent.
Three weights, three jobs. Medium for headlines, Bold for buttons and emphasis, Light for body. Variable font, optical kerning.
Inter Light Body — used at 32 / 1.4
Andy is the small white octopus at the heart of our brand — curious, calm, and quietly capable.
Inter Medium Headline — used at 48 / 1.05
Same team. More shipped.
Inter Bold Display — used at 64 / 1.0
Meet Andy.
05 · Expressions
The eight moods of Andy.
Use these to give product UI a face. Don't redraw, retint, or invent new expressions — these eight cover what Andy needs to say.
Smile
Joy
Neutral
Surprised
Calm
Dizzy
Love
Playful
06 · Don'ts
Eight things to never do.
When in doubt, stay literal. The lockup is a frozen object — don't redraw, recolor, restretch, or restage it.
DON'T 01
Reduce the logo to outlines.
MeetAndy DON'T 02
Recolor the wordmark.
MeetAndy DON'T 03
Adjust the icon-to-wordmark proportions.
MeetAndy DON'T 04
Reset the wordmark in another typeface.
DON'T 05
Add shadows or glows.
DON'T 06
Stretch, squash, or skew the lockup.
DON'T 07
Place the white lockup on light backgrounds.
DON'T 08
Place the egg lockup on dark backgrounds.